Reyes named communications director for archdiocese; McGrath to be director of public affairs

Reyes Reyes

Detroit — Archbishop Allen H. Vigneron announced changes to the Archdiocese of Detroit’s communications department, naming Edmundo Reyes as director of communications and Ned McGrath, longtime communications director, as director of public affairs.

The changes will take effect May 17. Reyes will also become associate publisher of The Michigan Catholic newspaper.

McGrath, who has served as communications director since 1991, will serve in a newly created role, in which he will act as a communications liaison for the archdiocese’s 220 parishes and 89 schools.

In making the appointments, Archbishop Vigneron praised both as “talented and devoted professionals” who will help the archdiocese “advance on the way to becoming a band of joyful missionary disciples.”

Reyes has served since 2013 as director of institutional advancement for Sacred Heart Major Seminary, where he helped the seminary increase its enrollment, fundraising and awareness through multi-platform outreach, including a robust digital and social media presence.

McGrath McGrath

Prior to his work at Sacred Heart, Reyes led sales and marketing efforts for The Word Among Us, one of the largest Catholic publishers in the world, and founded Catholic Parish Apps, a technology company acquired by Our Sunday Visitor in 2015.

“On behalf of us all, I want to give a warm welcome to Edmundo as he takes over the leadership of the communications department and as he seeks to expand the effectiveness of our efforts in line with the post-synodal Letter, Unleash the Gospel,” Archbishop Vigneron said.

Archbishop Vigneron praised McGrath as “an invaluable coworker” during his many years as communications director, and added he is “very grateful that he will continue to give that same fine service as director of public affairs.”

Reyes, who holds a bachelor’s degree in communications and graduated with honors from the Instituto Tecnológico y de Estudios Superiores de Monterrey, said he was “deeply honored” to accept the archbishop’s appointment.